ToutBonbon Candy
Opening a confectionery: independent or franchise? When you have successfully completed your market research and you have come to the thorny question of the choice of positioning and concept, you will then have to choose between two possibilities: opening as a franchise or as an independent.boutique de bonbons A confectionery franchise is certainly more restrictive than an independent opening, leaving less (if at all) leeway on the choice of products, the layout of the shop, etc. However, it also has many advantages: ready-made suppliers, at attractive prices because they benefit from economies of scale, brand awareness, logistical support, launch assistance, etc. Note also that the parent company's experience in in terms of regulations, necessary equipment and customer requirements in particular, is invaluable when launching your business. There are many candy franchises like Lolly's Sweet Experience, SUCX or Glup's. Finding a location for your confectionery It is important to choose the location of your premises carefully in order to benefit from high attendance. Better to choose a very busy place, ideally a shopping street in the city center. The immediate proximity of the target is often a plus. It may therefore be wise to locate near a school or a leisure center. If your offer is very high-end, with relatively expensive and high-quality products, you could also consider a chic area of the city, or even a station hall, in order to offer a range of gifts that people are fond of. travellers. Also think about the manufacturing part and the constraints: hygiene standards, noise, etc. You can also consider setting up a traveling business to sell sweets in markets. This itinerant activity can also be carried out on an ad hoc basis in addition to in-store sales (Christmas market or fair, for example). Note: also take into account the cost of leasing or buying the premises. The better you are, the more expensive it will be. But a relatively high price should not encourage you to take a room that is too small. You will need space to receive your customers, display your products and store the merchandise.